This has been the dilemma apart from this; SEO professionals assist in drawing huge customer flow, which result in traffic to the web sites. However, to seek their help, entrepreneurs and business owners need to hire SEO experts. Most do not have the budget or think they can do this without an expert. I cannot tell you how many time I have had clients tell me they can do this for half of what I am charging them only to come back 1 month 2 months and most recently 3 months later to ask if I would be willing to do the work for them.
You see in order to be an SEO Specialist you have to have a variety of SkillSets. It’s not just about knowing keywords or using al the free tools that are out there. It’s as much about relationships as it is about keeping updated and most importantly it’s about results.
Qualities of a SEO specialist are when they can make use of certain keywords, include relevant content, and target the potential customers or visitors to generate the traffic. Thus, if you are going to hire an SEO expert, see to it that they are proficient in all assets of Search engine Optimization and have a proven track record. Thus, the qualities, which SEO experts need to possess, are as described below
Web site promotion
SEO specialists need to have the talent and SkillSets to promote your web sites in all major search engines by using a variation of targeted keywords. They need to possess great designing capabilities and produce the competent layout for the web sites or at least know a great web site designer that can do that work for them in the package you offer.
They have to be familiar with web page optimization features such as use alt tags with pictures, define the appropriate keywords in the alt tags and other off page tasks. Most importantly they need to show proof. Can I sound more repetitive? I think not lol
Navigation schematics seo specialist
SEO specialists need to posses the ability to formulate the appropriate navigation arrangement for the entire web site depending on the keywords as well as products, and services you offer your online customer base. They must decide which keywords are primary, secondary and use them accordingly. Do not allow them to use the same keywords for all your pages. If they do kick them to the curb. Or throw them out like cheap cologne. Bottom-line is if your pages all have the same keywords then something is wrong with your web site. Look I am not saying you won’t have some repeats keywords, which are almost a must. But take the time to look at each page and pull some of the most relevant keyword for that page like “title of the page” and other key words in order to use them in your tags.
This is very important for the SEO specialist they need to be proficient enough to make proper Meta tags for the client’s web sites. The title tags, or descriptive tags are important and help the web sites attain higher search rankings.
The businesses of marketing web sites depend on the traffic flow. Therefore, specialists must generate huge traffic flow. In the beginning I will not lie to you, it will be slow. You may see a small conversion rate but the problem is are you ready for the high traffic. I have heard many clients say “sure just bring me the traffic.” Well sure enough they get the traffic and like clockwork they are not prepared. They either don’t have the manpower, or their customer service sucks, or they cannot seem to get the clients to buy once they have them on their site. It’s a whole package people. It’s not just about getting high rankings.